The term marketing remains the same, its meaning remains the same, but the strategies change based on industry a business is in. Yes, a same set of marketing strategies can be implemented to each and every industry. Have you ever wondered as to why does this happen?
It happens because the end goal of the business is different. It cannot be the same for every business in every industry. For instance, the marketing strategy for ecommerce store and a b2b company offering logistic services cannot be same. There has to be significant difference because of the business they are in and the industry they are in. The target markets and the audiences are not the same. It all adds to the changes required in marketing strategies.
Considering what we discussed above, it must now be candid as to why there a need for having separate and dedicated set of marketing strategies for food brands. Yes, it’s about the product they sell and the audience they got to convince.
Now coming straight to food branding, here are some of the most of important strategies –
Online marketing – There can be various activities in online marketing for a food brand online. Some of the most important ones are – Pay Per Click Advertising using platforms like AdWords or BingAds, Search Engine Optimization in the popular search engines, social media marketing with the social networking websites like Facebook, Twitter, Stumble Upon, Google Plus and even Linkedin to some extent. Other than this, a certain percentage of the budget can be assigned to inbound marketing which will include creating contents about the food the brand is selling.
To do online marketing effectively, it won’t be advisable to have all these activities done in-house. Doing this will take a lot of additional budgets and the success would be doubtful because of lack of experience and expertise.
Hence the best would be look for a dedicated team which could help with food marketing services. There are several brands today which have their expertise in food branding. Such companies take care of the all the aspects of online marketing. It saves you time, efforts and obviously a great part of budget.
But before getting to market a food brand efficiently online, it is advisable to make sure that the overall appearance of the product is good enough. Else it may be difficult to expect great returns. If you believe your product packaging needs improvement and you have plans for that, make sure you go for food packaging designing and get it done before getting to marketing comprehensively.
Offline marketing – In addition to online marketing there are several activities that can be done offline by a food brand for effective promotion. Some of such strategies can be – Workshops, offering free samples by running certain type of competition among live open crowd, sponsoring events, ads in FM and metro trains.
So, these can be some of the different marketing strategies for food brands. Using both the channels – online and offline at the same would be more advisable as it give better impact because of a comprehensive reach at the same time.